Successful real estate agent branding makes it much easier to generate new business, as well as keep the customers you already have. Most people I meet can’t remember the name of their real estate agent a year later, let alone a few years later when they need to sell their homes. Branding forces your customers to never forget who you are, and helps prospective clients trust you more initially.
Tips On Real Estate Agent Branding:
1. Make sure you brand yourself separately from the real estate company you work for. Because there’s a good chance that you will change companies over the course of your career. Include your company logos and names when required, but push your individual brand much harder. It would be a waste to lose some of your branding power because you now have to create all new marketing materials.
2. Use the same photo of yourself for all of your promotional and marketing material. You want people to instantly recognize your picture and know who you are. Having different pictures will lessen this “instant” effect. Be sure to choose this picture wisely, though. It should portray professionalism and confidence. Show your photo to friends, family and colleagues, and get their opinion. And make sure that its a recent photo, no one wants to see a photo and meet a person thats 20 years older.
3. Include a creative logo. Logos can be used in situations where photos can’t. And they add to your branding power. A great logo is very easy to remember. It’s a good idea to get logos created by a few graphic artists. You will be using this logo for years to come, so you want to make sure that you are positively happy with it.
Real estate agent branding should be the cornerstone of a profitable, long term real estate business. Branding makes it easier to get new customers and keep old ones. Just remember to brand yourself, use just one photo, and have a memorable logo created, and you will get the maximum effects of your branding.
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